A vision and strategy for teh tourism industry.
November 11, 2021
Rediscover is a vision and strategy for the tourism industry, charted by the tourism industry.
As we look back at the pandemic and the economic cost it has impinged on societies and households alike, the tourism industry remains one of its largest economic casualties. With tourism playing such an important economic role, directly and even more so indirectly, the COVID-19 effects have been significant. Recovery will take time amid the uncertainty that abounds.
The crisis in such an important industry should serve as an opportunity. One to reform, rediscover and reset the industry on a sustainable path that enhances Malta’s offering, experience, and journey. Other countries are embarking on similar exercises and therefore it is critical for Malta not to be complacent but to make the necessary adjustments, investments, and reforms to not only overcome this turbulent period but to shore up the resilience of such an economic pillar.
It is precisely for this reason that Seed partnered with the Malta Chamber of Commerce, Enterprise, and Industry. As a research driven advisory firm with a focus on applied economics, we embarked on an extensive consultation process with all stakeholders across the sector and a thorough research exercise into the tourism industry, consumer trends, Malta’s tourism performance and international tourism destinations to deliver a holistic vision for the sector to deliver one common goal; sustainability of the sector which makes Malta a destination of choice for high quality, value for money and a memorable customer experience and journey that is delivered by skilled and passionate people.
Countries need to not only compete to ensure they are attracting foreign talent, but also to ensure they are fostering the right ecosystem for start-ups to thrive. Malta can position itself as an attractive hub for start-ups. Being a European Union member with a good quality of life and good connectivity, Malta needs to continue strengthening its ecosystem to become a country of choice of start-ups.
For any further information kindly contact Mr Glenn Fenech