What We Think

We are one

What started as a violent police raid on Stonewall Inn in Manhattan New York on June 28, 1969; soon turned into a series of demonstrations by the gay community asking for their rights to be upheld and respected. The gay liberation movement was born that day starting a long-drawn journey towards equality.

Unfortunately, this year’s celebration of pride is marred by another wave of discrimination. This time, not with respect to sexual orientation but with respect to race. The murder of George Floyd has brought to the fore once again the negative side of humanity where people still discriminate. This has also been seen locally whereby discriminatory voices and anti-racial comments have too eaten away at our values and identity.

Although society has made great advances in technology, medicine and science we still fail to recognise that we are all one. Irrespective of colour, race, gender, orientation or creed; we are one and the same; humans.

COVID-19 has shown the fragility of human life and that a pandemic or any illness does not discriminate, and we are all vulnerable and susceptible. In the face of life and death; everyone is equal.  

Seed is a purpose-driven firm designed to make the world of whoever interacts with us a better place. We built Seed around three core values that define us, our work and our causes.

Empowerment is one of our founding values. It defines our culture, building trust, mutual respect and encouraging teamwork. We believe in human potential and we care about creating an inclusive atmosphere and are committed to promoting diversity and inclusion in all its forms.

We care about making a difference; for our employees, for our clients and the wider community. Caring is another value close to heart. We care by creating and maintaining a working environment and culture that supports and values people.

Integrity is also another defining value for us. As an organization we have a responsibility towards our employees, our clients and our communities. Integrity is a guiding principle which guides our approach with anyone who deals with Seed. It confirms our view of the importance of trusted relationships and continually drives us in building a strong, professionally disciplined, well-governed organization.

Empowerment. Care. Integrity. This is us, Seed. And this is why pride is so important to us.